This heartwarming film reminds us to cherish the quality time we’re spending indoors with family
The new Asian Paints ‘Har Ghar Chup Chap Se Kehta Hai’ campaign takes you on a rollercoaster of emotions
The time we’re spending at home today will be a candy shop of stories, memories and heartfelt moments tomorrow. During the lockdown, when stress levels are skyrocketing and patience is plummeting, we may struggle to stay positive. But the ones who keep us grounded and happy are our families, the people who lift our spirits and turn mere brick-and-cement houses into homes. It’s this feeling of safety and intimacy that Asian Paints reminds us of in their ‘Har Ghar Chup Chap Se Kehta Hai’ film.
Featuring real home videos, it shows us moments of love that will be cherished for years to come, inadvertently inspiring us to stay at home.
Whether it’s the office manager volunteering as a trainee to help his wife in the kitchen or the parents reliving childhood by playing pillow fights with their kids, the film stitches together experiences we can all relate to when spending quality time with our loved ones during this tough period.
It captures how even as our lives are changing, and we’re adapting to this ‘new normal’ our homes continue to remain safe havens, where families become our rocks to ensure that we stay sane.
The reprisal of this popular Asian Paints TVC has stirred many emotions as it takes viewers back to their iconic 2007 film.
But the fact that these are real home videos makes this one especially memorable. Laugh out loud when you spot the formal blazer-over-shorts uniform for those work-from-home video calls.
Reminisce about the Sunday maalish sessions that naani would indulge you with as a child. And discover ideas to entertain your little ones while they’re nestled indoors with you.
Present events have shown us that our homes are the safest havens for us to seek refuge in. Asian Paints with their home experts have been creating dream homes for decades, and are now inspiring everyone to stay safe.