The Jodi Life muse is the party starter you need in your life
Karuna Laungani of The Jodi Life, on their Tweak India x Kohler collaboration
There are two kinds of people in the world — those who attend a party by spending most of the evening avoiding human contact and exchanging pleasantries with the furry creatures in the house. And then there are the party starters — those who make sure the reluctant attendees tear themselves away from their phones, and have a good time. And according to Karuna Laungani of The Jodi Life, her bright, happy muse for the Tweak India x Kohler collaboration falls in that second spot.
“She is someone who is kind of like a party starter, she’ll push you to do new things and try out things you probably never did before,” says Laungani.
Choosing the bold peacock hue from the new Colours by Kohler collection, Laungani and partner Gauri Verma dove deep into the Indian treasure trove of art and crafts for inspiration.
The Jodi Life, known for their focus on 100 per cent Indian textiles, and use of gorgeous handblocked prints, explored Gondh and Madhubani art and brought their India-contemporary aesthetic to the collaboration as well.
The result? A happy, bohemian look where varied blues unite and print-on-print comes to life.
Says Laungani, “To me, luxury means handcrafted. India has such a treasure trove of arts and crafts, and we’re so lucky to be able to experience that — Tweak India is a medium that stands out, it’s one of the first that speaks for the woman of today — she’s sure of what she wants, she wants to stand apart, and that’s what Tweak India and Kohler represent.”