The reminder every woman needs — #YouAreSoBeautifull

When was the first time you heard the words, “You’re beautiful”? When you were a little girl, playing dress up with your mom’s pearls and red lipstick? Or was it when your first crush slipped a handwritten note into your textbook while the History teacher had her back turned? Maybe it felt like the first time when your husband whispered them into your ear.

As innocent young girls, notions of beauty may centre around having shiny, shampoo-ad hair or doe eyes like your favourite actress. As you grow and mature, drinking in all that life has to offer, you start to see beauty in places you never thought to look. In the warmth of a friend, who always knows how to make you laugh. In the confidence of a colleague who inspires you to set your sights higher.

In the journey of womanhood, you will cross paths with different icons who enrich your life and remind you that #YouAreSoBeautifull. Starting this Women’s Day, Max Fashion celebrates the dynamic roles women play in our society with their #YouAreSoBeautifull initiative. Their short film, created in partnership with DViO Digital, expands the traditional definition of ‘beautiful’ to ‘beautiFULL’, by highlighting the multiple roles women juggle with panache.

We meet the champion of self-love, full of strength, yet so graceful, who teaches us the importance of being creatively fulfilled. We see ourselves in the work enthusiast, who doesn’t have to choose between her ambition and her family. We want to hang out with Miss Sunshine and imbibe some of her infectious energy. And we aspire to be like the stylish mom, who never lets labels define or limit her.

This Women’s Day, don’t forget you’re thoughtful and powerful, graceful and truthful. And if you need a reminder, check out Max Fashion’s sweet AR filter. This one’s more than just a compliment, #YouAreSoBeautifull.