This new face mask puts the 'beauty' in beauty sleep
“Hydration, brightness and repair — the holy trifecta for Indian skin”
The last time we tried nani’s traditional haldi mask, we stained our favourite pyjama set and had to walk around for two days looking like Homer Simpson. So when we heard that someone took India’s favourite kitchen beauty hack and powered it up with modern science, we had to do some digging. And then we found out this haldi face mask literally does its job while you’re clocking your 8 hours (OK, 6) of shut-eye.
Harnessing the magic of beloved Indian ingredients and the expertise of the country’s foremost dermatologists, Dr Sheth’s Haldi and Hyaluronic Acid Sleeping Mask is designed to be applied right before you snuggle under the sheets. Since your body rests and rejuvenates itself while you’re in snooze mode, the mask has one primary goal – to hydrate, brighten and repair your skin. What it does is seal in the goodness of other night-time products, giving your skin a boost and preventing trans-epidermal water loss that takes place through the night.
If you’re the type of person who actually reads the labels on your products (smart move), prepare to have your checkboxes ticked. The powerhouse of ingredients in this face mask includes oil extracted from every South Asian household’s favourite spice, haldi, which battles inflammation, acne and dull skin. Combined with hyaluronic acid to infuse your skin with moisture and ceramides to strengthen the skin barrier and healing Gotu Kola (Centella Asiatica extract), you may find yourself Marie Kondo’ing your beauty shelf.
“This mask works to even out skin tone, hydrate and repair – three things the Indian skin needs,” explain Dr Aneesh Sheth. At Tweak HQ, we found the face mask has a slight balminess at first touch but easily melts into the skin as you spread it. If you’re worried about skin sensitivity, you’ll be glad to know the formulation is pH-balanced and free of artificial fragrances. Not to mention the earthy aroma of the ingredients can lull you into a soothing deep sleep.
Why would you go to bed with anything else?