Confidante, catalyst and guide: Meet the modern-day matchmaker
Anuradha Gupta, Founder CEO of bespoke, global matchmaking service Vows For Eternity, has mastered the art of personalised searches
“I wish someone would just do the swiping for me, so I don’t have to keep shooting in the dark,” said a friend after another online dating debacle. Despite her initial enthusiasm, she realised that the process of chatting with strangers every day was exhausting, and often led to a dead end because you realise you have totally different interests, philosophies or, even just expectations of where this is going.
Anuradha Gupta, Founder CEO of Vows For Eternity realised that this was not a unique problem. Her matchmaking firm, headquartered in New York City, with an established presence in London, Mumbai, and New Delhi, is a highly personalised, boutique matrimonial service, crafted and customised for global citizens.
“People are at the heart of what we do,” says Anuradha. “It’s important to know where someone’s coming from and what they want from life – their dreams, fears, insecurities. There is no quick fix to getting to know someone, so we don’t work with biodatas. It takes time for something meaningful to evolve and a lot goes into the process.”
When a member signs up to Vows For Eternity, their team becomes a confidante and sounding board for these life-changing decisions. Says Anuradha, “The challenge and reward lie in helping our members gain a different perspective when required and aligning expectations to reality. We have honest and transparent discussions with them.”
Smart and stylish, the globe-trotting professional with a major in Psychology brings her passion and dynamism to the art of matchmaking. She’s built a network of members who are progressive and well-travelled global Indians and NRIs between the ages of 24-45. A mix of self-made individuals, successful professionals, celebrities, entrepreneurs, and industrialists, ready to share their life with someone they connect with. Vows For Eternity also caters to those who are looking to find love a second time.
View this post on Instagram
“Two months, two years, or more, we are with our members every step of the way. While what we do is not rocket science, it is complicated and our expertise lies in bringing individuals and families with a good social, educational, and financial fit together,” believes Anuradha.
Vows For Eternity offers two levels of membership — Privilege Suite and Premium.
“Confidentiality is non-negotiable. Someone places their trust in us and we uphold it,” says Anuradha, adding that they believe nothing can replace that personal connection, so everything is offline because “that’s where real life plays out.”
Ask the matchmaker for her professional perspective, and she replies, “The unwavering belief in what we are trying to do by keeping ‘people’ at the centre of it all drives me to run things the way I do. We don’t arrange marriages, we arrange introductions.”
For more information
Call: +91 996 786 1267
Office: +91 22 4090 7397
E-mail: [email protected]