9 new sari brands to bookmark for your next filmy moment

Your Yash-Raj-heroine era is here

As a late millennial and early Gen Z—zillennial, if you will—I grew up watching TV shows where young women mostly wore kurta sets or dresses. Jeans were the ultimate symbol of a “modern” character, while saris were reserved for special occasions or older women in the family. Naturally, when I finally had control over my wardrobe, saris weren’t my first choice.

But over the last decade, that’s changed. The sari is having a major moment, with more young adults making it a wardrobe staple. In a previous Tweak story, Sujata Biswas, co-founder of the popular design house Suta, explained that newer brands are experimenting with lighter, easier-to-drape fabrics, making the sari far more accessible for young women.

Plus, let’s be real—at this stage of life, most of us in our late 20s and early 30s (myself included) are catching more flights for weddings and engagements than for a bikini, beach, and Bloody Mary vacation. And we all want that sexy desi girl moment—one that’s chic enough for our Instagram but also won’t cause a scandal among the Dimpy masis and Romi chachis.

If you’re looking to buy your first (or twentieth) sari, we’ve rounded up nine new brands that offer breezy fabrics, contemporary designs, and even pre-stitched options. Whether you’re stepping into bridesmaid duty this year or simply want to embrace the sari as an everyday outfit, these labels have got you covered.

9 new sari brands for main characters

Sawénchi for classic Maheshwari sari

If minimalism is your middle name, then Sawénchi will be your ultimate playground. From breezy linens and crisp cottons to exquisite handwoven silks, their collections are all about understated elegance. But it’s their Navrang collection of Maheshwari saris that truly steals the spotlight.

Take this Peacock sari (₹9,500)—the fluid drape that doesn’t just wrap, it hugs. Wear it for a festive celebration, a puja, or wear it to the office on a dull day to bring some colour to your grey surroundings. Much like the regal bird it’s inspired by, this one’s a head-turner in every setting.

Geroo Jaipur for cinematic chiffon saris

Dreaming of a Yash Chopra heroine moment? Geroo Jaipur’s light, airy chiffon beauties will get you there. Chiffon saris are a dream for beginners, easily pleated, draped, and absolutely fuss-free. For curvy girls, chiffons effortlessly skim and flatter your form; and if you struggle with a heavier mid-section, they can create an illusion of balance.

We’re completely smitten by this pink and yellow ombre number (₹11,000)—like a vision of a summer sunset. The ruffles add a playful touch, and the best part? It’s pre-stitched, so you can skip the pleating drama and just twirl away.

Paithanis by Mruga Kirloskar for contemporary Paithanis

As Indians we love looking like a phuljhadi during festivities, and the Paithani sari, a heritage weave from Maharashtra, is the ultimate festive staple. But if the traditional bold colours and heavy motifs aren’t your thing, Mruga Kirloskar’s pastel-hued tissue silk and cotton Paithanis offer a fresh, elegant alternative.

This sky-blue cotton Paithani with pink lotus motifs has our heart. The embellished blouse adds a dressy touch, making it perfect for a celebration with the family, or a chic option if you’re the bridesmaid at your Maharashtrian bestie’s wedding. They don’t have a website; you have to DM them on Instagram or WhatsApp for prices and shipping details.

Safetyy Pins for ethereal Banarasi silks

Banarasi silks are a wardrobe staple of anybody serious about their sari game. But if you think they only come in deep reds with heavy motifs, think again. Safetyy Pins is tweaking the Banarasi for a younger generation by crafting them in delicate tissue fabric, blending the richness of the traditional Banarasi sari with the delicate shimmer of tissue. The luminous finish and intricate borders give the heritage sari a fresh and modern twist, while retaining its iconic charm.

For us, this dusty lavender sari is the queen of their Maharani collection (₹9,499). The rich golden zari border adds just the right touch of regal, making sure you will turn heads at the next wedding or cocktail party you’re invited to. Style it with a statement choker, dangler earrings, and delicate bangles for a look that’s equal parts classic and contemporary.

Nadiyapaar for lush linen saris

A celebrity favourite, Nadiyapaar is a dream for anyone who loves dainty florals. Browsing their collection feels like strolling through a pretty meadow, with every piece exuding effortless charm. While their cotton and silk saris are stunning, their linen collection is where elegance truly meets everyday wearability.

The Holly Linen sari (₹18,000) in off-white will let you channel that not-a-girl-not-yet-a-woman sweetness. Linen is a great choice for the hot and humid weather of our country and will keep you feeling thanda thanda cool cool. Plus, it drapes beautifully, making it an easy pick for work or a casual day out. Style it with pearl jewellery and oversized sunglasses for a Gayatri Devi-esque modern-vintage vibe.

The Haelli for floral enthusiasts

Large floral motifs and vibrant colours first made waves in the ’80s and have since been sneaking back into our wishlists every now and then. If you’re dreaming of a retro diva moment in a scene-stealing organza sari, The Haelli has plenty to choose from.

We’re absolutely in love with this Kumud pink organza silk sari (₹13,999) featuring giant lotus motifs. Organza has a natural sheen that spells luxury, and you don’t need Johnny Bravo’s arm strength to carry it off since it’s light as a feather. This particular piece can be paired with an embellished rani pink blouse for a festive look, or you can go for a halter neck option in a light pink hue for a daytime engagement party.

Naksh The Label for mulmul saris and quirky prints

Step out of the predictable and drape a sari which tells a story or brings with it, its own personality. Naksh The Label has breezy mulmul saris with playful prints that will make for conversation starters even before you say hello.

This Kaali in Kolkata black mulmul sari (₹2,130) featuring goddess Kaali motifs and Bengali script is a strong-independent-woman outfit if we’ve ever seen one. Black suits every skin tone, and the breathable mul cotton ensures you stay cool even in soaring temperatures. Pair it with a contrasting blouse, oxidized jhumkas, and a bold kajal-lined gaze to project prettiness and power.

Teejh for Kota Doria and leheriya saris

Light and vividly coloured, Kota doria and leheriya saris are the OG poster child of artsy elegance. And you’ll find these gossamer beauties at Teejh calling your name.

This maroon Kota leheriya sari (₹9,999) is like a raspberry ice gola—rich, vibrant, and an instant mood-lifter. You can easily pull off Sushmita Sen’s sexy red sari look from Main Hoon Na in this flowy sari. Alternatively, elevate the traditional vibe by pairing it with a metallic silver blouse, statement chaandbalis, and highlighter heavy makeup for a regal look that will fit the dress code for festive dinners or wedding functions.

Chidiyaa for handblocked prints

Handblocked saris are wearable art, woven with history, culture and a whole lot of handcrafted love. At Chidiyaa, you’ll find an array of soothing yet striking prints that make everyday draping feel like a little treat.

Who said a sari can’t be a part of your basic wardrobe? This Dust of Dove Ivory block printed cotton sari (₹3,890) is the equivalent of a white formal shirt that had a whimsy makeover. Perfect for power dressing, yet equally chic for a weekend brunch with the girls—because why should summer dresses have all the fun?