5 haircare products that are great for your hair, and for the planet
weDo presents an ethically sourced, environmentally-conscious range that ramps up nature’s goodness with science
We may have a rainbow of skin tones, haggle with our neighbourhood fruitwallas in one of 121 languages, differ strongly on which desi sweet should be the crowned the national dessert, but there is one factor that unites women from every corner of India — we all dream of lush, bouncy, shiny hair. And wake up to the nightmare of strands decorating our pillows.
In multiple surveys, Tweak readers have listed hair fall and lacklustre hair as one of their chief beauty concerns. In the monsoon, hair fall jumps from a normal 50-100 strands a day to 250, according to Dr Rinky Kapoor of The Esthetic Clinics. She says that most people experience an almost 30% increase in hair fall.
Dadi’s DIYs only go so far, and the smell of her methi-curd concoction ripening on our scalp threatens to clear out the room. But seeing the mini Eiffel Tower of plastic shampoo bottles piling up in the bathroom weighs heavy on our environmentally-conscious conscience too.
The struggle is finding a brand that can perform the deftest of juggling acts — using cutting-edge technology to make the most of natural ingredients, while being kind to the environment. The need becomes especially urgent when you consider the stats: the beauty industry produces 120 billion plastic bottles annually. Quick, how many zeroes is that?
weDo, from the house of Wella, understands your confusion and makes that commitment. The eco-ethical haircare brand, fueled by a passion for sustainability, was created by Wella’s hairdressers and scientists. Vegan and cruelty-free, these products also deliver on the performance front.
We were pleased to learn that the brand collects and recycles 8 plastic bottles for every weDo/ Professional product sold. Their bottles are designed with up to 94% recycled plastic and, if that’s not good enough for you, they also offer high performance products in solid form — a shampoo bar that can last up to 80 washes.
If the sustainable haircare space is new to you, allow us to help you find a weDo product that matches your individual concern.
5 weDo products worth your time
No plastic shampoo
If you’re going to make the switch, why not start with a leap of faith? Formulated without sulfates, silicones and artificial dyes, the star ingredient here is cold-pressed argan oil, the golden-hued potion from Morocco that smoothens the hair shaft and increases its natural shine. Eighty washes later, you will find yourself adding the award-winning weDo shampoo bar to cart once again.
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Rich and Repair Mask
While working from home, you may find your days blurring into one indefinable mass. But we refuse to lose Sunday, the day appointed for indulging in self-care and temporarily forgetting that no-sugar challenge we’re on.
To support the agenda of rest and relaxation, may we suggest some hair rejuvenation by way of the weDo Rich and Repair Mask. Formulated with fragrant cupuacu butter from Brazil to fight frizz and leave the hair tangle-free, the indulgent mask is your apology for dying and frying your crowning glory all these years.
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Light and Soft Conditioner
The mane bane for people with fine hair is volume, or lack thereof. Most daily-use conditioners weigh more than your emotional baggage, resulting in a flat mop, even on your first wash day. This colour-friendly formula is minimalist in nature, featuring activated bamboo leaf water which is known for conditioning and improving softness.
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Natural oil
Sweet smelling macadamia nut and almond oil join hands in this exciting tag-team combo for the hair and body. Use the weDo natural oil to lock in the moisture, safe in the knowledge that you’re steering clear of silicones and artificial dyes. The oils are cold-pressed, to ensure the final product arrives in your hands with its optimum nutritional value.
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Spread Happiness hair and body mist
Formulated with bamboo leaf water, the gentle fragrance of the weDo mist keeps you feeling fresh and energetic. Unlike traditional perfumes which tends to dry out the hair, this mist features moisturising agents. Don’t be surprised when the compliments flood in.
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With a weDo upgrade, your haircare routine will be as clean as your conscience. And who can say no to that?