Here’s how you can let your children’s imagination run free
Bring Panchatantra stories to life with Story Tailor’s one-of-a-kind designs
With families that looked like something out of Hum Saath Saath Hain – a rogue uncle here, bickering nanis there – most millennials and Gen Xers grew up in full households. Does anyone remember going to sleep while hearing the Panchtantra stories of a smart kachua or a foolish sher from their dadis? It was a ritual that kids and elders both loved, a shared activity they could bond over.
But in many of our urban centres, gone are the days of the big, fat Indian family. In the daze of their iPads, with perpetually tired parents who have to juggle everything at once, Gen Zers and Gen Alphas haven’t had a chance to experience the magic of these classic stories. Being an only child in a nuclear family, Dev fit this description. But his parents wanted him to have as imaginative a childhood as they did. That’s how Story Tailor was born.
Their fabrics are printed, painted or woven to depict the stories in Panchatantra and Amar Chitra Katha visually narrating them for our children’s eyes to see and behold. Our grandparents brought these iconic stories to life for us, and now Story Tailor’s one-of-a-kind designs are doing the same for our kids.
To pique the children’s curiosity, their clothing is accompanied by a flipbook illustrating the story that the outfit is based on. It comes in packaging that can be coloured and sent back to Story Tailor. With the festive season right around the corner, you can indulge your kids with their ethnic offerings that won’t just grab your children’s eyes but also others’.
3 ethnic sets by Story Tailor you can buy for your little ones this festive season
Jhabla for infants
Made of pure fine cotton in angrakha style, this jhabla is perfect for your infants to wear when you’re on the go this festive season. No need to worry about irritating your little one’s skin, as this soft and smooth-textured fabric will envelop them in comfort.
Green kurta and sharara set for girls
You can have your girls wear this cute kurta and sharara for Bhai Dooj. Depicting the tale of the monkey and the crocodile, this set will also teach them how having a quick wit can save them in sticky situations — the first of them being when their brother is trying to pocket their bhai dooj money.
You can get the matching mask in our Tweak’s children activity box, filled with other fun stuff for kids.
Blue ethnic printed jacket with plain kurta and pyjama set for boys
This set of 3, complete with a Nehru jacket, will look dashing on your boys this Diwali. Printed with the story of the hen that laid the golden eggs, this set is a gateway to teach them the power of sustainability. It’s a simple avenue into explaining why the burning of crackers is bad for the environment.