If your shoes could hype you up
Every mom has a shoe that’s seen everything and said nothing. Until now.
The go-to essentials for every mother are a tote that’s large enough to fit a human, comfortable jeans, and the sturdiest shoes known to humankind. Their shoes are often the antithesis of fast-fashion, quick-moving trends and have persisted through every parenthood and fashion crisis thrown their way.
It should be a common philosophy that fashion must begin with comfort. And if there’s a group that has both style and comfort figured out, it’s mothers.
Remember when you were younger and you’d slip into her shoes just to feel what it was like to be a cool adult? Our mothers are our first style gurus, right from dressing us in colour-coordinated outfits to standing patiently outside changing rooms when we hit college. Don’t they, too, deserve a pair that can be companions for their soles?
The answer to effortless style, always lies in the shoes: picked to go with every outfit, every occasion, every mood. Birkenstock balances that quite well, they’re comfortable, reliable and timeless. Just like a personal stylist, they got our mother’s back (and feet). Wonder what they’d say if they could talk?
Birkenstock: A mother’s solemate
The mom who is effortlessly stylish
“It’s your kid’s annual day, a special occasion that finally gives you reason to pull out that gorgeous kaftan top you’ve been saving because it feels too much for a weekday. Today, you paired it with a chunky, sturdy sandal that allows you to walk around with ease. All along, helping you focus on the moment, and not your feet. I make you feel exactly how a cool mom should be, relaxed and stylish.
It was your treat to yourself, and I ensure that you feel as good as you look. Just be sure to take your thin-strapped sling bag instead of a large tote to match my straps.” — Florida Fresh Nubuk Leather, Soft Pink.
The mom who is there for every milestone
“Your kid is moving into their first apartment today, and of course, has no clue what to do first. You have no time to think about how much sugar you put in your coffee, let alone about what to wear –– but you reached for me anyway.
In times like these, it’s best to pick an outfit in soft, neutral colours like grey, beige or taupe. They mix and match pretty seamlessly and look great with a heavy leather buckle shoe, tying it all together.
In the myriad of things that needed to be done, all to help your new adult set up their life, you need footwear that doesn’t need a second thought.”— Arizona Big Buckle Natural Leather Oiled, Basalt Gray
The mom who is stressed about her kid’s wedding
“The bride and groom have come to you with a whole moodboard of ideas for their wedding. You have the internet to blame for all the aesthetic weddings. And now you’re halfway across the city chasing down yet another wedding errand.
You still have to get ready for a puja later in the evening. Amidst all the chaos, I kept you grounded and ensured that you had one less thing to worry about.
But I must give credit where credit is due, you do look super chic even when you’re running wedding errands. I do work well with everything you have, from comfy summer kurtas to practical track pants.”— Madrid Big Buckle EVA, Gray Taupe
The mom who shows up for herself
“You no longer have reasons to cancel your plans with your friends. Everyone’s settled and now it’s your time to have fun.
Now that you have the time to wear that dress you saved for a specific occasion or that white shirt you were scared to ruin, while raising kids, maybe it’s time someone chose me as a companion for you.
Today you’re taking yourself to a solo movie date – a thriller comedy. You eat all your favourite foods without thinking whether everyone has been fed. Ah, what a relief to just stroll around instead of running around. Do not feel guilty, not even a little. You finally chose yourself, and I’ll be your perfect companion on all your new adventures.” — Mayari Natural Leather, Black
The mom who is re-discovering herself
“You’re wearing the new dress you bought last month—a strappy, printed midi dress that, as your grandkid taught you, is ‘giving.’ You ditched the heels years ago, best decision for your feet, and honestly? Glad you chose me, I’m flattered.
The group is thinking about doing an all-girls trip for the summer, and you immediately agreed. You no longer have to worry about anyone; it’s like being young and carefree again, but in retirement. I can see you thinking about definitely taking me along to save space for more outfits.
Maybe consider pairing an oversized, ultra-masculine fit with me next time. You see, like you, I can match any fit.” — Sydney Cushion Buckle Birko-Flor, Metallic Black
Some adventures are enjoyed best between destinations, especially when they’re shared with a comfortable companion. Bring home comfort to your mom this Mother’s Day with Birkenstock, so even while completing side-quests they can also relax a bit. She’s always been everyone else’s constant. Maybe it’s time she had one of her own.