Playtime might be the secret to raising a future CEO

With the NINJAGO® Sets, The LEGO® Group has tapped into the power of magic

Becoming a parent can turn even the most laidback and easy-going person into a hypervigilant hall monitor. You worry that the scrape on your daughter’s knee from playing kabaddi in the parking lot with her friends will get infected. Stress over whether your son will have the attention span of a goldfish after spending hours playing Minecraft. But the LEGO® Group knows that playtime – whether on a football field, at the dining table with a puzzle or sprawled across a bedroom floor with a LEGO® Set – is fundamental for learning and childhood development.

For adults and children alike, LEGO® Sets provide an exciting universe of learning opportunities. Little explorers venture into realms of science and engineering, building catapults to study the laws of physics and constructing robotic wonders that spring to life like Woody from Toy Story. Studies have found that young minds are piecing together crucial life skills through play. It’s a dynamic and joy-filled approach to learning that encourages active engagement, imagination, and creative exploration.

Whether they encounter a missing piece in their set or face a structural dilemma, each challenge becomes an opportunity to unravel the art of critical thinking. They discover that perseverance and determination are the magic keys that unlock the secrets of mastering the most intricate constructions – all with a fantastic result.

The LEGO® Group has taken the magical world of Ninjago, the epic-fantasy superhero series that follows the adventures of six young ninja warriors – Kai, Jay, Cole, Zane, Lloyd, and Nya and brings it to life through play sets that are perfect for your fantasy-loving wunderkind to channel their inner ninjas.

In the show, the young ninjas train diligently to unlock their true potential and harness their elemental powers under the wise mentorship of legendary sensei Master Wu. They continuously face challenges that test their skills, courage, and unity as a team. Let your little one play act with their friends, sail new horizons and ride the wave of strengthening friendships.