
Your hair deserves some pampering
The Tweak tribe has your back
Why do we pay so much attention to our crowning glory? Hair has become a marker of our identities. Chop it off, and a dramatic hair transformation can make you feel like a new person. The loss of it can make you lose your confidence. Long, lustrous locks become a marker of femininity; bleached and dyed scream rebellion.
Zingranwon Shatsang of Zido, told Tweak India, “Hair is an integral part of an Indian woman’s self-identity. When people come for haircuts, I notice they feel very vulnerable when it comes to changes; it’s like we are redefining their personality.”
For some, hair can be an intrinsic part of our sense of self, and caring for it means investing in some of the best high-end hair products on the market. But standing in the aisle of a store or scrolling through shopping apps, staring at an array of shampoo bottles, conditioners and tubs of hair masks, it feels like they’re all vying for your attention like contestants on India’s Got Talent. They also have a hefty price tag to go along with it.
With all the promises to make your tresses feel like royalty, few live up to the hype. So, we turned to our trusted Tweak tribe, who’ve wrestled with relentless frizz, stubborn flyaways and oily roots just as much as you have for their recommendations for the best high-end hair products.
12 of the best high-end hair products to shower your locks with love

Unsurprisingly, a list of the best high-end hair products opens with Olaplex, a universal best-seller and recommendation from reader Salonee Sanghvi. Targeted towards people who spent their teen years experimenting with box hair dye or got their beautiful curly hair permanently straightened way too often because people told them it looked ‘messy’. We’re talking about hair drier than the Thar desert with the strength and integrity of a politician.
If you don’t know where to start with Olaplex’s bond repair products, they recommend the three-step regime of the No.3 treatment hair mask, No.4 shampoo and No.5 hair conditioner.

Bringadi Intensive Hair Treatment Oil by Kama Ayurveda, ₹550 – ₹1,595
Recommended by reader Suvechhya Pal, we agree that this is one of the best high-end hair products in the Indian market. One whiff of this oil is all it takes to feel like you’ve been transported to a secluded lake, surrounded by baby deer and apsaras relaxing by the water with their lustrous locks glistening under the sun.
This is filled to the brim with Ayurvedic goodness, aiming to treat hair and scalp ailments ranging from hair loss and dandruff to scalp infections with ingredients like liquorice and antibacterial balloon vine.
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Moroccanoil Treatment, ₹1,530 – ₹3,870
Shilpa Kothari isn’t the only one who loves Moroccanoil Treatment. A Tweak team favourite, this is one of the best high-end hair products to manage processed, frizzy and dry hair. Bonus, it smells incredible.
A little goes a long way with this product, making it a worthwhile investment. If you’re still unsure, try the small bottle and we promise you’ll be hooked.

Dyson Airwrap™ multi-styler, ₹49,900
For the days when you have 20 minutes to pull off a look that should make others look like it took an hour, then the Dyson Airwap’s efficiency is unbeatable. With different attachments for different kinds of looks, all of which you can pull off without using extreme heat, no wonder it’s a crowd favourite, including Tweak reader Vibha Honnavally.
It may take a few tries to get a hang of it, but once you nail that first curl drop, this will be your hair’s new best friend. Curls, beachy waves, a salon blow-out or smooth and straight

Avocado & Rose Oil Clump and Define Cream by Bounce Curl, ₹2,200 (plus shipping + customs), and Inde Wild Champi Hair Oil, ₹949
Nehal Sharma came in like a champ with multiple recommendations. We get it. It’s hard for us to pick just one when someone asks us what are the best high-end hair products.
Bounce Curl’s Clump and Define Cream make her list – a hydrating and moisturising leave-in styling product that will give your curls hold without making them coarse or stiff. You get frizz control without anything weighing down your hair.
Inde Wild’s Champi Oil is another fixture in her routine. A scalp treatment that blends the best of Ayurveda into a bottle. The dropper makes champi time less messy, giving you control over how much oil to disperse and where. Formulated along with the carrier oils are also ingredients like rosemary, redensyl, procapil, baicapil and redensyl that have been proven to enhance hair quality and growth.

The Quick Fix Circle hair mask by Davines, ₹700
The Quick Fix Circle hair mask by Davines is like a quick spa day for your locks. Tweak reader Shwe shares that it helped repair the damage caused by the hard water of Bengaluru.
This hair mask is designed for those times when your hair needs a little extra love and attention. It works its magic in just 3 minutes, making it perfect for those busy days when you still want your hair to look its best. It helps with various hair concerns, from hydration to shine and smoothness. Plus, it’s paraben and sulfate-free, which is great for your hair’s health. If you’re looking for a speedy way to boost your hair’s vibrancy, this is it.

K18 Leave-In Molecular Repair Hair Mask, ₹1,080 – ₹5,625
If not Olaplex, then it’s got to be K18 – the new kid on the Indian market for bond repair. It’s been doing the rounds on US TikTok and Instagram reels for a while now.
Their secret weapon is the K18Peptide, a unique bioactive peptide that goes deep into your hair to mend broken bonds at the molecular level. Samara Melwani’s recommendation is great for anyone dealing with hair damage from colour treatments, heat styling, or daily wear and tear.

Kalika Arora recommends Kerastase hair products, especially the Curl Manifesto line for curly and wave hair. The line is designed to combat some common issues that folks with curly and wavy hair face, such as frizz, dryness and a lack of definition.
Packed with manuka honey and ceramides, you know your hair is getting the good stuff.

Shea Butter Richly Replenishing Hair Masks by The Body Shop, ₹1,645
A Tweak reader with the online moniker Wiser at 40 puts forth The Body Shop’s Shea Butter Hair Mask as a hair product worth investing in.
Enriched with shea butter, a natural wonder known for its deep moisturising properties, these masks are like a tall glass of water for your locks. Designed to hydrate and revitalise dry, damaged, or frizzy hair, leaving it feeling soft, smooth, and wonderfully nourished. So, if you’re looking to give your hair some serious TLC, this mask is definitely worth a try.

Kevin Murphy Maxi Wash Detox Shampoo, ₹600 – ₹2,500
When it comes to clarifying shampoos, Sara Hussain has tried them all. When you have oily roots with dry ends, finding the right balance of scalp cleansing and nourishing can be a tedious process of trial and error. After her experiments, she recommends this Kevin Murphy shampoo with fruit-derived AHAs that will exfoliate the scalp without drying out your hair.
If you regularly use leave-in products or styling sprays, then a weekly scalp exfoliation can help clear the build-up in your roots, especially if you’re experiencing itchiness and excess oil production.

Toni&Guy Heat Protection Mist, ₹879
There’s no point investing in the best high-end hair products if you’re going to undo all the good it’s done with excessive use of hair styling tools. Consistently using this heat level can fry your hair faster than mom whips up bhajjias on a rainy day.
There’s no avoiding heat styling hair tools completely. And if you like blow-outs, curling your hair or ironing it, then you need to invest in a good heat-protecting spray, says Lamiya Chitalwalla.
We always keep an eye on this product when the festive sales come around and quickly add it to our shopping cart before it sells out.