“Great relationships are built with time, so are the gifts worthy of them”
Tata CLiQ Luxury wants us to honour the relationships we cherish
On my father’s birthday, I discovered our parent-child relationship had undergone a bit of a role reversal. I had spent days researching the perfect gift, finally settling on a watch with enough bells and whistles to keep his inventor’s mind occupied. As he unwrapped the box, his eyes widened with excitement, his booming voice silenced as he marvelled at the watch’s intricacy. I knew that expression. It was the same one that had been plastered on my 10-year-old face when I saw the gift-wrapped cycle in the living room that my father had carried up three flights of stairs.
Over the years, as our relationship has evolved, so has our gift-giving. He likes to surprise me with the latest gadgets, a subtle nudge that he’ll always be a cool dad. I treat him to the kind of self-indulgence he wouldn’t allow himself, because even cool dads need to feel pampered every now and then. After all, gift-giving is an art form, and as my mother taught me, it says as much about you as it does about its intended beneficiary. A fact I was reminded of again when I watched Tata CLiQ Luxury’s short film, Soulmates, about the intimacy of gifting.
In the film, we’re introduced to a couple who seem perfect for each other, clued into the other person’s passions and pet peeves. They meet at a party and exchange beautifully wrapped presents, faces lit up in anticipation of the other person’s reaction to what was, clearly, chosen with great care. That’s when we’re surprised to learn they’re former spouses who, despite not being married anymore, continue to honour their deep bond with thoughtful gestures of mutual respect and appreciation.
It’s a heart-warming message about the true value of gifting which reminds us to cherish the relationships we build over time, and seize the opportunity presented by the festive season to delight our loved ones with how well we know them.
As a luxe gifting destination that embraces the ideology of Slow Commerce, Tata CLiQ Luxury values craftsmanship, heritage, and the intimacy of finer details. Its discerning curation of premium and luxury brands across categories makes shopping a pleasurable experience. A reassurance that your loved ones are in good hands.
As the film reminds us, relationship statuses may evolve, allowing our bonds to blossom into something more beautiful than we may have ever imagined. And that’s a gift worth celebrating.
Cherish your relationships with people who have been part of your journey with presents worthy of them. Discover thoughtfully curated gifting options only on Tata CLiQ Luxury.